App Marketing Resource - How-To Guides

Last updated December 10, 2021

Do you need help creating how-to guides to support your users? A mobile app how-to guide is a practical way to convey information about an active process around common interactions. For example, downloading the app or accessing an event. 

The British Orthopedic Association (BOA) shared the guides they created to ensure mobile app adoption and happiness. 

Mobile App Landing Page  

BOA created a promotional landing page for their mobile app. This landing page features links to download, how-to guides and a cool mobile app promotional video. This is a recommended best practice. 

Sample: BOA Mobile App Landing Page

Pro tips:

Mobile App Getting Started Guide 

Start off right by creating a getting started guide. BOA has included step-by-step instructions and complimentary screenshots. This is a recommended best practice.

Sample: BOA Mobile App Getting Started Guide
Sample: BOA Mobile App Getting Started - With a Password Guide

Mobile App Troubleshooting Guide 

Adding a troubleshooting guide helps users resolve concerns -- when they need it. BOA has included step-by-step instructions and complimentary screenshots to ensure a swift resolution. This is a recommended best practice. 

Sample: BOA Mobile App Troubleshooting Guide

Event App Access Guide

Including instructions to access your event will help registrants navigate their event experience. BOA included step-by-step instructions, as well as complimentary iPhone and Android screenshots. This is a recommended best practice. 

Sample: BOA Event App Access Guide

Shout out: Annette Heninger of British Orthopaedic Association for sharing these resources. Thank you! 

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